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TRADITIONAL MARKETING
Traditional Marketing
Engage customers in non-digital spaces
What is Traditional Advertising and how can it help your business?
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Traditional Marketing capitalizes on the ability to reach consumers offline, out in the wild, and unplugged. Established media solutions like print (magazine, calendars, flyers, business cards, and brochures), TV, Radio, Billboards, Posters, Mailers, Transit Ads, and Telemarketing/Promotional.
These are all great examples of traditional advertising!
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Create a personal touch with traditional advertising strategies, increase visibility and reach, build credibility and trust, create credibility and trust between you and your clients, and add a personal touch with community connection. This tends to be a highly effective option for fields of service that cater to the Senior demographics, who are often not online, or tech-savvy.
Classic strategies, timeless results
High Market Visibility and Broad Reach
Traditional marketing provides increased market visibility for your business when placed in high-traffic locations, such as a billboard or widely circulated print publication. Both provide you with powerful traditional marketing opportunity.
Local Targeting
As a local business, using traditional marketing in your marketing strategy can help you effectively reach a specific geographic area, or demographic audience by using the local newspapers, radio stations, or through direct mail/distribution campaigns.
Enhance Credibility and Trust
Doesn't it always feel more professional whenever somebody says, "Hey I do this ____! Here's my Business Card". That is a form of traditional marketing that builds credibility and trust between you and your client vs your client and your 'competition'.
Tangible and Memorable Material
Traditional marketing materials provide a tangible and memorable user experience. Traditional materials such as brochures, or direct mailers create an experience that can leave a lasting impression and help a consumer recall the brand later, or take action upon receiving.
Personal Touch and Community Connections
When you capitalize on the benefits that traditional marketing has to offer your clients, you will find that traditional marketing strategies have a more personal interaction and over time create a stronger connection with consumers.
Effective for Most Generations
Reach people of most ages through traditional marketing efforts. They have found that Baby Boomers, Generation X, and Millennials are the only ones that are likely to engage in traditional forms of media, leaving Gen'Zers who are least likely to engage in traditional marketing efforts. HOWEVER, playing on the side of nostalgia marketing appeals to millennials, and Generation Z who are interested in retro trends.
Increase Brand Recognition
Consistent exposure and using various traditional marketing channels will help to build brand familiarity with your consumers and better brand recognition over time. This has found to be especially important for those who are a new or local small business.